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[ Club identity & promo card ]
Dudley Magpies JRLFC
A 3D "about" card that feels like a player card, not a stock club template.
[ Sports Club • Dudley, NSW ]
Interactive 3D footy card, hover effect, tilt & lift interactions, club identity matched.
Under development
[ Project Overview ]
The Brief
Dudley Magpies JRLFC wanted something more than a flat club bio, they wanted a digital piece that felt as collectible and fun as a real footy card.
The brief was to design an interactive 3D "about" card for the website that kids would want to show their friends, while still giving parents and sponsors a clear sense of who the club is.
Primary Goal
Give the club a small but memorable hero moment on the site: a 3D about card that feels big-league on a local club budget.
The Problem
- Standard club pages felt generic and didn't match the personality of the Magpies.
- There was nowhere to quickly skim who the club is, what they stand for, and why it matters.
- No visual element that made the site feel like "our club" instead of a template.
The Solution
- Designed a 3D hover card using layered artwork of a Magpies supporter and a custom card face.
- Dialled in smooth tilt, lift and shadow interaction so it feels tactile without being gimmicky.
- Matched colours and motion to the club identity so the card sits naturally in the site, not like an add-on.
The Result
- The about section now has a focal point that actually feels like Dudley Magpies.
- Kids and parents get an instant sense of the club's energy before reading a single paragraph.
- The same card system can be reused for players, teams or sponsors later on.
[ Client Feedback ]
What They Said
"It finally feels like our club has something that looks as good as the big teams. The kids love it."
